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Friday, September 5, 2008

The Future of Network Marketing

Call me crazy, but the days where you can cold call your way to success are gone. This also holds true for building your business through you warm market.

It’s not because it is something that is impossible to do but it is not what people WANT to do.

I’ve never seen anyone thrilled at the prospect of calling hundreds of people they don’t know to give them a short canned script or a short business presentation while paying a dear price along the way…figuratively and literally.

We do it because we think that it is the only way to build our business. We think that if it worked for the guy before me, then it definitely has to work for me.

The same holds true for home meetings.

The truth is, people don’t buy into these things anymore. They scoff at the idea. How little time people have these days too.

Here’s what you gotta believe….. many other options are just one Internet search away. Faster, quicker and less taxing options. Heck this is what everybody wants.

So, what in the world does this mean?

Long ago, if you wanted to succeed your network marketing business, you had to do the warm market thing and cold calling thing…(I hate doin those things!!!!)

I’m sorry, was I thinking out loud?!?!?

If none of this sinks in, realize this……..these days you have to expand and add Internet prospecting to the mix.

Why?

If you don’t someone else will.

Peace Out,

Kevin
kevin664@gmail.com
703.944.7553

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